Bizzexpose can confirm there has always been controversy and miscommunication around the topic of AdWords and its impact on SEO rankings. There were, and still are, digital marketing conspiracy theorists that believe if you give Google your money by purchasing ads through their AdWords program, magically your website will start ranking, or rank better, in the organic search results. It’s not true that because you buy Google Adwords, SEO Will Improve, well mostly not true – as with most things that go on in SEO, there is some truth to every statement.
Does Adwords Impact SEO Rankings?
Let’s start by defining ranking signals. There are two types of ranking signals – direct and indirect. Direct Google Ranking Factors are factors that have been shown to have a statistically significant impact on rankings. Indirect Google Ranking Factors are factors that show a correlation with ranking, but due to a lack of data, can’t be definitively defined or categorized as a direct ranking factor.
How Adwords Impacts SEO
In its simplest form, Bizzexpose can say any type of link building activity like influencer outreach, social amplification, using paid media, etc. is all about exposing your content, or notifying users that you have a piece of content on a particular topic that is contextually relevant to them. It is then up to the user to determine if the piece of content provides enough value to link to it from their blog.
While you’re first developing your SEO campaign, it’s advisable to invest your resources in both PPC and SEO. SEO, while worthwhile, is a long-term strategy. Depending on the competition in the niche, it can take years to improve a search engine ranking and generate a significant amount of traffic. Investing in PPC in the interim can do two things. First, it can bring some traffic to your site that may convert. Second, it helps to build the brand. Even if someone doesn’t click on an ad, they may still see it and may remember it in the future.
To answer the question of Does Google AdWords Improve SEO?, yes it does. Another way that running an Adwords campaign can help your website in the beginning stages is that it conveys to search engine users exactly what your website is about, which can help them assess if it is relevant to their needs or not. If someone searches for something, and your business is there twice in both the paid and organic sections you must be able to help solve the problem that they are having. Google Adwords can help keep the brand top of mind and encourage someone to click on an organic SEO listing. For more information visit Bizzexpose.
