SEO for Beginners

This article is for SEO for beginners who would like to know more about SEO

SEO for Beginners: What is SEO?

SEO stands for Search Engine Optimisation, which in brief means optimizing your site to get it picked up by search engines, so people can find your site. The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people type into a search engine when looking for something. Your aim is to make sure that your site ranks well for the keywords relevant to your site.

SEO for Beginners Tips

SEO can be a complex subject. A Google search for “SEO” returns almost 500 million results. Far more than anyone could hope to read in a lifetime. And a lot of that information is simply out-of-date or just not relevant to the needs of a beginner trying to get some basic, easy wins.

SEO for beginners Keywords

Your first question should be ‘what are my keywords?’ Exercise – take a sheet of paper and write down the words that you think are important and relevant to your site.

Tip – Keywords don’t just have to be one word, they can be phrases too.

Incorporating Keywords into your site

So now you have your keywords you need to start thinking of ways you can get them onto your site. The most obvious place is in the text on your website, the about us page, description of the items you sell, news posts etc. Try and make sure you use a few different variations rather than just the same words over and over again.

SEO for Beginners: Why SEO is Important

While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines.

Organic search results cover more digital real estate, appear more credible to savvy searchers, and receive way more clicks than paid advertisements.

SEO is also one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time. If you provide a solid piece of content that deserves to rank for the right keywords, your traffic can snowball over time, whereas advertising needs continuous funding to send traffic to your site.