Dr Sunkaran Pillay

Case overview

Dr. Sunkaran Pillay is an experienced Obstetrician and Gynaecologist based in Durban, South Africa. He sought to improve his online presence and attract more patients through a professional website and targeted online marketing efforts.

The Brief

Dr. Pillay’s primary objectives were to:

  • Develop a user-friendly website that reflects his professional services and qualifications.
  • Launch a Google AdWords campaign to increase visibility and attract new patients.
  • Enhance patient engagement and streamline the appointment booking process through the website.
Dr Sunkaran Pillay

Our Approach

  • Website Development

    • Design and Structure: Created a modern, responsive website showcasing Dr. Pillay’s qualifications and services.
    • Content Creation: Developed informative content about prenatal care, gynecological exams, and family planning.
    • SEO Optimization: Implemented SEO best practices to improve search engine visibility.
  • Google AdWords Campaign

    • Targeted Advertising: Designed a campaign to reach local patients searching for obstetric and gynecological services.
    • Keyword Strategy: Conducted thorough keyword research to identify relevant high-traffic terms.
    • Performance Tracking: Monitored and adjusted the campaign based on performance metrics such as click-through rates (CTR) and conversions.
Obstetric Services Durban

The Results

  • Successful Website Launch: The website became a professional platform for patient engagement.
  • Increased Visibility: The Google AdWords campaign significantly boosted website traffic and inquiries.
  • Enhanced Patient Engagement: Dr. Pillay reported an increase in patient appointments, illustrating the effectiveness of the digital marketing efforts.