Case overview
Dr. Sunkaran Pillay is an experienced Obstetrician and Gynaecologist based in Durban, South Africa. He sought to improve his online presence and attract more patients through a professional website and targeted online marketing efforts.
The Brief
Dr. Pillay’s primary objectives were to:
- Develop a user-friendly website that reflects his professional services and qualifications.
- Launch a Google AdWords campaign to increase visibility and attract new patients.
- Enhance patient engagement and streamline the appointment booking process through the website.

Our Approach
Website Development
- Design and Structure: Created a modern, responsive website showcasing Dr. Pillay’s qualifications and services.
- Content Creation: Developed informative content about prenatal care, gynecological exams, and family planning.
- SEO Optimization: Implemented SEO best practices to improve search engine visibility.
Google AdWords Campaign
- Targeted Advertising: Designed a campaign to reach local patients searching for obstetric and gynecological services.
- Keyword Strategy: Conducted thorough keyword research to identify relevant high-traffic terms.
- Performance Tracking: Monitored and adjusted the campaign based on performance metrics such as click-through rates (CTR) and conversions.

The Results
- Successful Website Launch: The website became a professional platform for patient engagement.
- Increased Visibility: The Google AdWords campaign significantly boosted website traffic and inquiries.
- Enhanced Patient Engagement: Dr. Pillay reported an increase in patient appointments, illustrating the effectiveness of the digital marketing efforts.